The Malaysian tourism sub-sector plays a vital role for the Malaysian economy and has seen steady growing contributions to the country’s total GDP. In 2019, the sub-sector contributed RM86.1 billion to the country’s economy, making it the third biggest contributor after manufacturing and commodities. In 2020, however, when the COVID-19 pandemic emerged, the tourism sub-sector was severely impacted. Various lockdown measures have been implemented since March 2020 to contain the spread of the virus, ranging from border closures to movement control orders (MCO). Tourism Productivity Nexus (TPN) is an industry-led establishment under the purview of Malaysia Productivity Corporation (MPC). Established as part of Malaysia Productivity Blueprint (MPB), TPN serves as the one-stop centre which assists enterprises to boost productivity, increase innovation, and capture growth opportunities that will lead to higher productivity of the tourism industry. TPN champions various initiatives with the aim to facilitate growth and increase productivity at the national, sectoral, and enterprise level, where the main strategic thrust to boost productivity are talent, industry structure, regulation, digitalisation and productive mindset.